When asked to strengthen a brand that seemed to dwindle amongst others, we developed a strategy to stand out both visually and in writing.
With some convincing, the copy-writer stepped away from his typical style and let these promotions have a minimalistic, thoughtful approach to narration.
The visuals were inspired by the music mixed with ideas formerly generated for the brand. Following that inspiration required out-of-the-box production effort when it came to the standards already set in the news industry.
Storyboards and animatics were prepared to execute the exact vision. Volunteer actors and non-actors gave up their time, their livingroom, and took the risk to participate in what became an Emmy-winning campaign. Originally there were 7 planned, but only 5 made it to completion.
"Promo shoot in my living rm. i smell emmy!!" -Jodi Dishner
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