Executive Creative Direction & Brand Strategy
I lead video and brand strategy, bridging creative vision with business development. I thrive in executive pitches, translating complex ideas into stakeholder buy-in. Whether directing brand identity brainstorms for Fortune 500s, closing top-tier commercial campaigns, or raising $600K+ for independent films, my strength is uniting cross-functional teams around a central vision. I build the strategy, estimate financials, secure the budget, and lead the team to execute.
I lead video and brand strategy, bridging creative vision with business development. I thrive in executive pitches, translating complex ideas into stakeholder buy-in. Whether directing brand identity brainstorms for Fortune 500s, closing top-tier commercial campaigns, or raising $600K+ for independent films, my strength is uniting cross-functional teams around a central vision. I build the strategy, estimate financials, secure the budget, and lead the team to execute.
Strategic Content & Viral Growth
My content acts as a digital growth engine. I’ve directed campaigns generating tens of millions of views My content acts as a digital growth engine. I’ve directed campaigns generating tens of millions of views and massive revenue shifts, including viral ads for Poo~Pourri and an international campaign for E3 Sparkplugs that drove a 76% increase in retail revenue and a 24% boost in eCommerce sales. Consistently outpacing industry benchmarks, my work has earned two Emmy® and three ADDY® Awards by blending cinematic production value with conversion-focused marketing strategy.
My content acts as a digital growth engine. I’ve directed campaigns generating tens of millions of views My content acts as a digital growth engine. I’ve directed campaigns generating tens of millions of views and massive revenue shifts, including viral ads for Poo~Pourri and an international campaign for E3 Sparkplugs that drove a 76% increase in retail revenue and a 24% boost in eCommerce sales. Consistently outpacing industry benchmarks, my work has earned two Emmy® and three ADDY® Awards by blending cinematic production value with conversion-focused marketing strategy.
Cross-Functional Leadership & Agency Building
As Founding Director of BOLDRUSH!, I build production ecosystems from the ground up. I design workflows, manage LARGE budgets, lead international crews, and collaborate with stakeholders to ensure every deliverable serves a broader enterprise goal—building targeted, reusable assets at scale.
As Founding Director of BOLDRUSH!, I build production ecosystems from the ground up. I design workflows, manage LARGE budgets, lead international crews, and collaborate with stakeholders to ensure every deliverable serves a broader enterprise goal—building targeted, reusable assets at scale.
I study trends, innovate workflows, organize hierarchically, and I believe in collaboration and sharing my methods. I consider myself an autodidact and kinesthetic learner, and attribute my visionary inspiration to synesthesia.
Cinematic Storytelling & Documentary Leadership
As a filmmaker, I lead ambitious projects from concept to global distribution. I produced Gravitas Ventures’ "American Tragedy" (Best Feature Doc, Boston Film Fest), co-hosted the European TV docu-series "People2People" and spearheaded fundraising and production for the feature "Blue Baby" (2023). My experience spans co-producing "Going Sane," collaborating on Documentaries like "Rebels Forever" and "Liquid Desert," and crewing Disney’s "Good Luck Charlie, It’s Christmas!" I also directed and fundraised for a multi-part docu-drama series about American special forces, overseeing the creative vision and stakeholder execution.
As a filmmaker, I lead ambitious projects from concept to global distribution. I produced Gravitas Ventures’ "American Tragedy" (Best Feature Doc, Boston Film Fest), co-hosted the European TV docu-series "People2People" and spearheaded fundraising and production for the feature "Blue Baby" (2023). My experience spans co-producing "Going Sane," collaborating on Documentaries like "Rebels Forever" and "Liquid Desert," and crewing Disney’s "Good Luck Charlie, It’s Christmas!" I also directed and fundraised for a multi-part docu-drama series about American special forces, overseeing the creative vision and stakeholder execution.
Purpose-Driven Leadership
Humankind derives morality by patterning lives after archetypes. The archetype I pattern my life and leadership after is Jesus Christ. I believe if corporate culture abided by the teachings of the Sermon on the Mount, we would foster better, more unified environments. This moral compass drives my goal: to unite perspectives and focus on the most essential issues in communications and society.
Humankind derives morality by patterning lives after archetypes. The archetype I pattern my life and leadership after is Jesus Christ. I believe if corporate culture abided by the teachings of the Sermon on the Mount, we would foster better, more unified environments. This moral compass drives my goal: to unite perspectives and focus on the most essential issues in communications and society.
CAREER PATH
No story of success is more exciting than how someone broke into the industry.
AND I'm a believer that we should share industry secrets.
AND I'm a believer that we should share industry secrets.
Due to frequent requests over the years TO HELP THOSE TRYING TO BREAK INTO A Strategically CREATIVE INDUSTRY, BELOW is a breakdown of principles that I followed THROUGHOUT MY CAREER:
CAREER PATH TIMELINE
2025
Becomes a featured AD & CONTENT CREATOR on the Boris FX YouTube channel
produced/directed the largest international ad campaign of career, Driving substantial ROI
2024
Worked on several national campaigns
Produced an emergency preparedness podcast
2023
Collaborates with a diverse team Around the world with Unreal Engine
Successfully fundraises to direct a documentary series
2022
BEGINS NEW COLLABORATIONS with EAST-COAST Agencies and filmmakers across the GLOBE
Develops streamlined Pitch materials for commercial and film productions
2021
Successfully fundraises to produce the Feature Documentary "Blue Baby"
Completes international TV series with TeleFilm ChișinAU
Begins development on large-scale FACTUAL PROGRAMMING
2020
an increased need for messaging enables BOLDRUSH! to survive the PANDEMIC
SIGNS WITH GRAVITAS VENTURES to DISTRIBUTE "AMERICAN TRAGEDY," Initially yielding a 1:5 ROI
2019
"American Tragedy" Wins Best Feature Doc @ Boston Film Festival
Co-produces / co-hosts international TV series with TeleFilm Chișinău
2018
Becomes FAA Certified UAS Pilot
Wins Award from an agency in New York
2017
Feature Documentary "Going Sane" Wins FESTIVAL Award & is selected in VARIOUS festivals
Collaborates with ad agencies in Raleigh, Greensboro and New York
2016
Wins Three Local American AdvertisingⓇ Awards & several others
Announces the collective & LAUNCHES BOLDRUSH.org
2015
Work Wins two MARKETING & PROMOTION industry awards
Develops business plan & branding for AN INDEPENDENT CREATIVE PRODUCTION COLLECTIVE
2014
Wins Second EmmyⓇ Award (& others) FOR PROMOTIONAL CAMPAIGN
Becomes STUDIO DIRECTOR @ Greenroom COMMUNICATIONS
Collaborates on multiple viral client videos
2013
Wins First Midsouth EmmyⓇ Award FOR PROMOTIONAL CAMPAIGN
Becomes Contract Producer @ Greenroom COMMUNICATIONS
2012
Collaborates on First viral client videos FOR POO~POURRI & THE PIANO GUYS
Becomes Senior Marketing Producer @ NBC AFFILIATE
Earns Bachelor of Science in Film @ UTU
2011
Becomes Brand CONTENT Producer @ ENDEVR
Wins Cash-Prize award for best commercial for Las Vegas Law firm
2010
Films for Documentaries, Shorts, Motion Graphics, Seminars @ CENTER FOR MEDIA INNOVATION
Becomes Contract Producer @ Vive Studio INC.
2009
Directs First Commercial @ CENTER FOR MEDIA INNOVATION BY Invitation
Becomes Promotion Producer @ KCSG TV
2008
Learns Motion Graphics + Visual Effects DURING TENURE @ Adobe SYSTEMS INC
INVESTS IN First Limited Liability Company, Equipment & Training
2007
Organizes First Team - "The Alignment" - researches and pitches for funding feature documentary
Creates First Visual Effects within First Scripted Short Films
2006
Begins Non-linear Editing in a series of short films
2005
Produces Various Single-take Shorts DURING TWO-YEAR MISSION IN LATVIA, LITHUANIA & FINLAND
Experiments with in-camera photography effects
2001
Tapes First Narrative-STYLE Scene
1998
PARTICIPATES IN DOCUMENTING Historical Interviews
1995
INDEPENDENTLY Creates First motion graphic Animations on DOS computer
FIRST TIME WITH A CAMERA