The top is the first logo concept I created for viral video family phenomenon, The Holderness Family. They decided that they didn't want to be painted into a corner of only doing family videos, though, so we focused on creating an upscale, simple, but fun (hence the little maze game) logo. Then they wanted to turn the fun and color level up even one more notch, so I created the final and winning logo along with an illustration of their iconic red couch on which many of their hilarious videos take place. They have featured their logo on all of their family videos and vlogs since.
The Holderness Family Logo Evolution
This is the evolution of The Holderness Family logo as they commissioned me to develop it over the course of 2014.